IF IT WORKS ON 50-FOOT WAVES,
IT WILL WORK FOR YOUR TEAM AND YOUR CUSTOMERS.
THE TRUST AND PERFORMANCE FRAMEWORK BUILT IN THE WORLD'S MOST UNFORGIVING ENVIRONMENTS — AND PROVEN AS A SENIOR EXECUTIVE AND WORLD CHAMPION ATHLETE, SIMULTANEOUSLY, FOR 15 YEARS.
SENIOR EXECUTIVE AND WORLD-CLASS ATHLETE, SIMULTANEOUSLY, FOR 15 YEARS.
Matt Formston AM — Keynote Speaker. Author. Guinness World Record Holder
Matt Formston delivered a powerful and inspiring talk on ‘A Can Mindset’, leaving a lasting impact on our team. His ability to align his story of resilience, adaptability and peak performance with our Amazon Leadership Principles made his message not just motivational, but actionable. Beyond the stage, Matt personally engaged with our employees, taking time to sign 50+ copies of his book and share 1-on-1 insights. His authenticity, energy and practical wisdom make him an exceptional speaker for any organisation looking to inspire their people to overcome obstacles and achieve the impossible.
WHAT YOUR PEOPLE LEAVE WITH.
The Can Mindset isn't optimism — it's what happens when trust is high enough that teams stop self-limiting and start attempting goals that previously felt unreasonable. Proof — not inspiration — that change fatigue and impossible organisational targets look completely different when your people believe in each other enough to try.
A new understanding of what standards actually are — and why the ones you quietly negotiate away are costing your organisation more than you think. The gap between your stated values and your daily behaviour is where trust dies. Matt shows exactly where to look and how to close it.
A clear understanding of why trust is your most valuable commercial asset — driving higher margins, stronger client retention, and better team culture — and the practical framework to build it intentionally from Monday morning
MATT”S BUSEINSS TRUST FORMULA
TRUST
=
STANDARDS
×
CONSISTENCY
×
TIME
WHAT WOULD YOU LIKE YOUR PEOPLE TO LEAVE WITH?

THE BUSINESS TRUST
Trust is the most valuable asset any organisation can build. The teams, brands, and leaders that build it intentionally — with their people, their customers, and their partners — outperform the ones that assume it exists.Matt developed this framework where trust isn't a corporate value — it's a survival requirement. Blind, on 50-foot waves, leading a team where a single trust breakdown can cost a life, and running a senior executive career at Optus simultaneously. Your people leave with a practical framework they can use from Monday morning to build the kind of trust that makes everything else easier. There is no more credible proof of concept on any stage in the world.

THE CAN MINDSET
Are there people in your organisation who have quietly decided that something isn't possible for them? A sale too big. A conversation too hard. A goal too far. At five years old Matt was told he would never get an education, never play sport, never hold a decent job. He went on to become a Guinness World Record holder, a five time world champion, and a Paralympian. Blind, he dove 60 feet through a World War Two shipwreck on a single breath — one end of a cane in his hand, the other end held by his coach. That is the Can Mindset in its purest form. Every person in your team will leave with a completely different relationship with the word can't — and proof that what they've been told isn't possible for them rarely is.

THE BUSINESS TRUST
You already know trust matters. This workshop shows you exactly where yours is — and where it isn't. Matt's five pillars of trust — Self, Team, Partner, Leadership, Customer — applied directly to your organisation. Live diagnostic. Honest conversation. A plan your team leaves with and actually uses. This isn't consulting theory borrowed from a textbook. Matt has lived every pillar across two elite careers simultaneously — as a blind worldchampion athlete who depends on his team for his life, and as a senior executive leading large organisations through growth and change. For organisations ready to move from knowing trust matters to doing something about it.

THE HARD STANDARDS
Your team knows what the standards are. The question is whether anyone is actually holding them. The gap between your stated values and your daily behaviour is where culture breaks down, trust erodes, and performance quietly drops. Matt has experienced the exact cost of letting standards slip — and the exact return of rebuilding them. Not as a concept. As a lived reality. He brings that experience into the room without judgement and without pretence. Your team will identify exactly which standards are driving results, which ones have been quietly negotiated away, and leave with the clarity and alignment to close that gap.
2014. THREE WORLDS. ONE YEAR.
In 2014 Matt set a world record in track cycling and became a World Champion in Aguascalientes, Mexico. In the same year he exceeded his Optus enterprise B2B sales target by 140% — managing complex, multi-million dollar strategic accounts — and won a national Pacesetter Award. That same year his first child was born. Not one then the other. All of it. Simultaneously. Blind. More than a decade later Matt has three children, a strong marriage, and is still competing at world championship level. Nothing crashed. Nothing burned. The framework that built trust in his team on 50-foot waves is the same one that has sustained performance across every part of his life for 15 years. This is not a story about sacrifice. This is a story about what becomes possible when your standards are non-negotiable and trust runs through everything you do.
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DON'T TAKE OUR WORD FOR IT.
Matt inspired our employees with incredible storytelling and lessons about leadership, perseverance and resilience. He is personable, funny and was very captivating on stage.
Matt takes you on a ride where you feel the highs and lows, and shows how he lifts himself to the next level repeatedly. He inspires audiences that nothing is beyond reach if you believe.
Matt was so inspirational and engaging. The team loved the games he got people up to play, and his presentation style. I have recommended him to so many people already.
BUYING FOR YOUR LEADERSHIP TEAM?
Why Not? is built for leadership teams reading together. The eight Hard Standards land harder when a team works through them in parallel — same book, same week, same conversation. Bulk orders available for executive teams, leadership cohorts, board offsites, and corporate book clubs.
THE FRAMEWORK IN PRINT.

WHY NOT?
The book behind the framework. 15 years of elite athletic performance and senior executive leadership distilled into a practical guide for anyone who has ever been told their goal is unreasonable. Why Not? is the question Matt has asked at every defining moment of his life — and the answer has taken him to the top of the world in two completely different arenas. Now it's your turn.

SURFING IN THE DARK
The children's book that started a movement. Matt's story — from a five year old told he would never play sport to a world champion — told for the next generation. Part of Vision Australia's Big Visions series. Available in standard print and braille. On the NSW Premier's Reading List. For every child who has ever been told they can't.





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